Mr. Rollins has a dark skin tone, is bald and has wrinkles. He wears the Level 7 Movie Star outfit.
He appears to be a ruthless businessman who will do almost anything to be as successful as possible. In Recipe for Disaster, he does not think twice about taking down the family owned bakeries to make his already successful bakery even more successful.
- The name of his company is La Gallina Galleta. In Spanish, gallina means "hen" and galleta means "cookie" which means that the name of his company translates to something like "The Hen Cookie".