Mr. Rollins has a dark skin tone, is bald and has wrinkles. He wears the Level 7 Movie Star outfit.
He appears to be a ruthless businessman who will do almost anything to be as successful as possible. In Recipe for Disaster, he does not think twice about taking down the family owned bakeries to make his already successful bakery even more successful.
- The name of his company is La Gallina Galleta and in Spanish gallina is hen and galleta is cookie which means that the name of his company translates to something like "The Hen Cookie".